different.”
For Denver-based Patel, attending C2
with the Greater Palm Springs CVB was an
eye-opener.
“It really allowed me to exchange
creatively, stretch my vision and imagine
differently when I sit down with clients or
do a site visit,” Patel said.
Highlights for Patel included everything
from the individual phone charging boxes
and the technology that enabled attendees to pay without exchanging money, to
the breakout labs such as Cake and the
outdoor environment with entertainment
and an urban food and drink atmosphere
along the river.
“We walked outside for lunch, where
there were food trucks and wine bars, and
had fresh seafood and oysters, and the last
night, there was a big closing party there,”
she said. “It was like being at a festival.”
One of the most impressive experiences
for Patel was a keynote by Dror Benshetrit,
a visionary known for disrupting conven-
tional ideas in art, architecture and design.
“During part of his keynote, he spoke
about a new venue he is working on
designed to deploy a lunar experience on
Earth to give people the perspective of
walking on the moon for the first time,” she
said. “It was so outside the box. He was
very interesting.”
Bumping into another visionary C2
Montreal speaker, Steve Wozniak, was a
highlight for Toronto-based Rado, but the
most memorable connection he made at
the conference was with a teenager.
“I volunteered to lead a Braindate on
being the best ambassador when dealing
with multiple stakeholders, and within five
minutes, all six spots were filled,” he said.
“I had five CEOs and a 15-year-old student
from Toronto who owns a business that
makes biodegradable toothbrushes that are
sold in Whole Foods and Costco. She’s now
doing another startup. She thought we were
Rado, who was honored to have been
“the only Canadian chosen by the Greater
Palm Springs CVB,” said beyond the Brain-
date concept, other key takeaways were
the sheer organization and pre-planning
involved with experiencing C2, the experi-
mental labs and the main tent experience.
“They didn’t skip a beat in terms of the
execution of the whole conference—from
the connectivity to the fact that we all had
a personal concierge,” he said. “And in the
main tent, the seating was tiered, which
had to be made with scaffolding, and you
sat on bean bags. Lying down with a perfect
stranger on a bean bag as you’re looking up
at a massive screen and chatting with them
was quite an experience.”
C2 will bring its unique brand of expe-
rience design to Australia Nov. 30 to Dec.
1 for its first global edition: C2 Melbourne.
The next C2 Montreal is scheduled for May
23-25, 2018.
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