It’s an exciting time in Springfield for group
business, as MGM Springfield opened
in August. This resort and entertainment
destination brings a 125,000-square-foot
casino floor and about 34,000 square feet of
event space to the city.
MGM Springfield also manages the
MassMutual Center, which features 100,000
square feet of flexible meeting space and
an 8,000-seat arena that offers group tickets
for celebrated performances by marquee
artists. Acts this year include Stevie Wonder
and comedian Bill Burr.
Beyond checking out the lineup of
events at the MassMutual Center, planners
can include a group visit to the Amazing
World of Dr. Seuss Museum in the meeting
Springfield’s newest museum is a
must-visit arts attraction that’s devoted
to Springfield native Theodor Geisel. The
first floor features interactive exhibits that
challenge the storyteller in all of us, and the
second floor re-creates the artist’s studio
and living room. It also exhibits never before publicly displayed artworks and Geisel’s boyhood stuffed dog, Theophrastus.
Springfield Museums offers admission
to the Dr. Seuss Museum and four other
museums, including the D’Amour Museum
of Fine Arts, according to Michele Goldberg, director of marketing for the Greater
“It’s a great value for groups,” she said.
“They also offer a group discount for 10
people or more traveling together. Groups
can explore on their own or the museums
Located in Amherst, Mass., is the Eric
Carle Museum of Picture Book Art, which
curates and celebrates picture books and
picture book illustrations from around the
“The Carle Museum is an interactive
experience and offers groups the chance to
add workshops to their visit as well as guid-
ed tours,” Goldberg said. “We recommend
spending time in the museum’s art studio
where visitors can try out various illustra-
Works by Maurice Sendak and many oth-
er artists are on display at the Carle, which
also accommodates groups seeking light-
filled rental spaces for an off-site meeting
or reception. Spaces include a Great Hall
with murals, a granite-tiled courtyard, a 40-
seat theater and three galleries showcasing
some amazing picture book art.
If the timing is right, planners could also
arrange for attendees to visit local arts-fo-cused festivities during the meeting.
The Springfield Jazz & Roots Festival, a
free experience held annually in August in
downtown Springfield, is one example.
Another is the Paradise City contemporary craft and fine arts fair, held twice a year
in Northampton, Mass. Here, attendees can
browse original pieces of furniture, jewelry,
glass art and more, all made by local artists
in their studios.
“These festivals and events really make
Western Mass even more special,” Goldberg said.
The booming tourism industry in the Berkshires is greatly attributed to the region’s
recreational pursuits and its outpouring of
Arts experiences in Greater Springfield, Mass., and the Berkshires
are positively popping off
the page, from a museum
showcasing the delightful
works of Theodor Geisel,
aka Dr. Seuss, to music
venues that will have
attendees singing the
praises of the meeting long
after it’s over.
Greater Springfield and the Berkshires are havens for
everything from museums to performance venues BY CAROLYN BLACKBURN
BOSTON SYMPHONY ORCHESTRA AT TANGLEWOOD, LENOX, MASS.
THE CLARK, WILLIAMSTOWN, MASS.