These entities can be game-changers
when it comes to helping stage outstanding
meetings and events, from site selection to
promotion to event execution and beyond.
The following four CVBs share strategic
ways to utilize their services and some of the
improvements they have implemented.
Brian Tucker, Executive Director,
Ventura County Lodging Association
What advice would you give planners to
best utilize the services and programs
of a CVB/DMO?
I recommend starting with the regional or
local CVB or DMO website. They work hard
to be a top resource for visitors and planners.
That being said, I am very happy to announce
the launch of our new Ventura County Coast
meeting planner portal, VenturaCounty
Coast.com/Meetings. In addition to our
regional portal, each of our destination
partners (Visit Ventura, Visit Oxnard and
Visit Camarillo) provide fantastic tools from
lists of hotel properties, dining suggestions,
itineraries and contact information.
Destinations will also have direct contacts
listed on their site that can assist you with
your planning. In my opinion, when it boils
down to it, we are in the hospitality business.
No matter how great a website might be as
an initial touchpoint, it is the actual people
behind a destination’s digital presence that is
What are some of the
innovative ways Ventura
County Coast is helping
When it comes to innovation, Ventura County
Coast is poised to be at the
forefront of new technology
to help assist and inspire
planners as they bring their
programs to life. From a
360-degree video of our
facilities to augmented
reality, we will be rolling
out exciting and engaging
resources to help planners
around the world. While it
might not sound cutting-edge, we are also
very focused on the basics of providing
exceptional customer service. As we are
continually immersed in technology, something as simple as the voice on the other
end of the phone is something that has
become less and less common. Our goal is
to leverage innovations in technology and
marry that with a warm voice on the other
end of the line.
Are you blazing any new trails from a
tech or digital perspective?
Here in Ventura County Coast, we are
extremely passionate about leveraging tech.
We embrace new digital trends, including
virtual and augmented reality, which is
making its way into tourism and event marketing in a major way. In fact, we are currently working with our creative agencies
to develop augmented reality experiences
and 360-degree tours to allow planners an
opportunity to visit our region virtually. You
will also begin to connect with our amazing team as we roll out our programmatic
digital director of sales in 2019.
How are you increasingly
helping planners to design
that connect attendees to
the local community and
We are all about immersive,
authentic experiences here
in Ventura County Coast.
We work with our regional
and local partners to help
planners not only hold
meetings but provide their
guests with unique memories.
We have 22 miles of beach-
es, three historic downtowns,
When planners have their meetings
and events here, they will
immediately be immersed
in our charming and unique
mix of beach destinations,
rich agritourism, exciting
ethnic food, annual events
and nostalgic California surf
Mary Neister, CMP,
MCI, Hawaii Visitors
What advice would
16 Meetings Today // 11. 18
Convention and vis- itors bureaus and estination market- ing organizations
are becoming increasingly
inventive in the ways they
BY LORI TENNY
Savvy CVBs share new and improved tools
and strategies for helping planners