Presentation and Customization
As Hatch points out, the behind-the-scenes
work by Maui Jim staff and the presentation
ceremony are integral parts of the whole
“Every single person who does an event
with Maui Jim is an employee of Maui Jim,”
he says. “We’re not a third-party—we’re the
The personal touch extends to sending a
Maui Jim representative to the site where
the presentation will unfold, who will show
all of the sunglasses in a display and allow
recipients to try on various pairs to look in
the mirror and see what suits their style.
Hatch says Maui Jim can work with groups
as small as 25 people (previously there was
a 100-person minimum), such as a board of
directors meeting. A company representative
will appear on-site with a full stock of glasses,
so everyone can get the pair they desire.
Because of the high-end nature of the
gift—this is not your bargain basement pair
of specs you wouldn’t care too much about
losing at the beach—adding a little flourish
to the presentation should definitely be in
the plans. And often, a little sleight of hand
may be in order.
Hatch recounts one company that enlisted Maui Jim for a sunglasses incentive program, but mixed it up by adding an element
“At one event the vice president tried on a
pair of Maui Jim’s in front of the attendees,
and then told them to go to the table to try
them on and note what their favorite style
was, as they were going to have a raffle
later to give away some pairs,” Hatch says.
“Later in the program, he got up and said,
‘ Well, you all deserved them,’ as waiters
scrambled out to the assigned tables to
present all of the beaming employees with
their very own pair.
As anyone who has planned an international meeting will know, getting items
such as incentive gifts across international
borders can add a whole new level of
aggravation and cost to what’s supposed
to be a celebratory event.
Recognizing this, Maui Jim has a full-time staffer dedicated to dealing with
shipping and any import duties or taxation
that may occur. It’s all part of the highly personalized service and hassle-free
implementation that has made Maui Jim a
fixture on the meetings scene.
But in the end, it’s all about how the recipi-
ents feel, and that’s where a high-end product
like Maui Jim sunglasses really “shine.”
“So at that moment of truth, when
you’re ready to award your people, they’ll
think ‘I just got a $250 pair of sunglasses,
my company must really appreciate my
hard work!’” Hatch sums up. m
6 KEY FACTORS
to Selecting a
By Brett Hatch
You’ve thought of every detail to plan the perfect event and now it’s time to plan the perfect gift. You want it to be memorable, so don’t just pick
something without considering the factors below. When you
take time to think these through, you’ll save yourself time,
money and stress.
1 Interactive = Memorable. Don’t miss an op- portunity to make a lasting memory. Instead of a gift hat’s just waiting for them in their room, imagine a
singular brand experience with a high perceived value. Attendees who are expertly guided by employees
of the brand walk away with lasting memories.
2 Mass Appeal. People have diverse tastes and come in all shapes and sizes. What will everyone actually use (not just thrown into a drawer to be
forgotten)? Will they be able to use it year-round?
3 Make it Easy on Yourself. If you search “cor- porate gifts” you’ll get so many results, you probably won’t know where to turn. Instead, look for a turnkey supplier that offers on-site experiences.
4 Have Gift, Will Travel. More than likely you’re traveling to a destination, sometimes internation- ally. How do you calculate the quantity so you have
enough, but not too much? What kind of shipping
costs will you incur? How do you get product into
and out of a country? When you work with the right
supplier, they will have the knowledge to anticipate
5 Minimums. Most suppliers have higher mini- mums for on-site events so it will be “worth it” to them. That’s fine if you have an event of several
hundred people, but what if you have an upcoming
board meeting of just 30 people?
6 True Cost. If you do decide to bring a gift supplier on-site, be sure to research all the costs involved. Are there additional charges to staff the booth? What
about staff travel costs? Can they give you reliable
estimates for duties, taxes and shipping?
I ou’re in the gift planning stage of your next event,
c tact Maui Jim Corporate Gifts and see why we are The
W rld’s Most Memorable Experience™ at (800) 614-6790 or