IF SOMEONE NAMED ROBERT ALLEN ZIMMERMAN TOLD YOU THE TIMES THEY ARE A CHANGIN’, WOULD
you put much stock in his predictive abilities?
Would it be worth plunking down top dollar to see Reginald Kenneth Dwight tickle the ivories on a Million
Dollar Piano on the Las Vegas Strip?
How about an epic Western with Marion Michael Morrison in the starring role? Worth the price of popcorn and admission?
And how was the world of popular music transformed by Stevland Hardaway Judkins and The Quarrymen?
Switch those names to Bob Dylan, Elton John, John Wayne, Stevie Wonder and The Beatles and you may
need to reassess your answers. Name changes can be transformative.
As you can see by peeling off this page, starting with this issue we’ve changed our name from Meetings
Focus to Meetings Today— Meetings Focus has been officially retired—with an updated logo we believe
celebrates our print products while also standing out in the digital and live-event realm.
Why the change?
Today’s consumers demand information at the speed of light. Think how Twitter and other social media
channels have revolutionized the way people get their news and other information. They want it “Today!”
And “Meetings Just a Second Ago” was taken. Just kidding, but you get the gist.
I think it’s important to stress that our industry-leading destination coverage will still be part of our prima-
ry mission. Our destination coverage is something I truly believe has no equal in the industry. This, of course,
The other half of the equation, “People,” is an area in which we will broaden our coverage effort, profiling
the movers and shakers in the industry, from both a buyer and supplier perspective. We believe that tapping
into the minds of the people shaping the industry, and sharing their perspectives with colleagues, makes
for compelling reading and provides an avenue to share best-practices, tips and trends information that will
increase the success of those in all segments of the meetings industry.
We hope you enjoy the fresh new name and logo—and continue to visit us on our
website, now named Meetings Today.com—and our reinvigorated mission to bring you
the most-relevant content in the marketplace, delivered through a multitude of distribution channels.
It’s all about “People + Places,” and it’s all about Meetings Today.
Yours in meetings,
Welcome to Meetings Today!
Vice President & Chief Content Director