Along with improving infrastructure, planners will find abundant
support for creating enriching experiences for attendees, said Linda Nuss,
regional manager-North America
for the German Convention Bureau
(GCB) in New York.
“We’re helping planners find ways
to take their meetings beyond the
four walls of the conference room and
to match the meeting with the right
destination,” she said. “Depending on
the focus, some groups might want to
learn about the automotive industry
in Stuttgart or about smart ports in
Hamburg. We can hook up planners
with keynote speakers from universi-
ties and research centers or arrange
for special tours at places like BMW
Through an initiative called Future
Meeting Space, GCB also helps planners
access some of the latest innovations in
meetings technology, Nuss added.
“We have tools that planners can
work with, including catalogs with
cool tech elements like holograms that
can be incorporated into the meeting,”
Sustainability is another focus of the
GCB, which gives awards to venues that
demonstrate a commitment to green
“We have trained experts in green
meetings,” Nuss said. “If sustainability
is important to your company, we can
GCB also promotes the country’s
diversity of landscapes and experiences
that groups can enjoy in and around
the urban hubs.
“You can go sailing in Hamburg or
enjoy the wineries outside of Frankfurt
in the Rhine River valley,” Nuss said.
“Outside Munich you can go snow-boarding in the Alps or visit the castles.
In places like Nuremburg and Dresden,
which have been completely restored,
you can enjoy beautiful historic places.
Already ranked as one of the world’s leading meeting and convention destinations, Germany is raising the bar on ways to serve everything from large international
conventions to customized corporate meetings and
incentives. Underway in cities large and small is
a dazzling array of new venues, performing arts
centers, hotels and even reimagined districts
creating expanded possibilities for group events.
Germany’s main cities
are enhancing their
BY MARIA LENHART
OLD TOWN FRANKFURT
BRANDENBURG GATE, BERLIN