It’s safe to say those days are quickly
spaces and technology, and even fresh air.
The times they are a changin’, and all for the
better from this reporter’s perspective, after
speaking to several industry experts.
“There has been a cultural shift in the
way we meet,” says Mark Cooper, CEO for
the International Association of Confer-
ence Centres (IACC). “You can definitely
see a change [across the board].”
Cooper notices, among other trends,
organizations breaking down hierarchical
barriers to foster ideas from all staff mem-
bers, with a lot less emphasis on seniority.
A NEW GENERATION
Cooper also sees the rising Millennial generation of meeting planners and
attendees playing a huge role in the sea
change of conference learning styles and
venue design, an opinion echoed by most
conference insiders we spoke with.
“Millennials are driving change in the location and design of venues,” says Alastair
Stewart, managing director of etc.venues in
the U.K., which operates 14 non-residen-tial, purpose-driven centers. “They are happy with public sector transport, using Uber
Remember when the typical conference program consisted of one session
after another, with a single
speaker statically addressing
a mass of attendees seated
By Zachary Chouteau
Conference center education
A WORLD OF