The last 15 years have seen sports-centric Frisco transform into a major league player on the Texas meetings scene. With some $5 billion in investments now taking shape,
including new high-end hotels and The Star,
the Dallas Cowboys’ new $115 million World
Headquarters & Training Facility, this rapidly
expanding city 25 minutes north of Dallas is
crossing the group business goal line.
Indeed, sports have led the way, starting
with FC Dallas of Major League Soccer a
decade ago. With the new Cowboys facility
opening this year, Frisco has an affiliation
with all four Dallas pro teams, including
Texas Rangers affiliate the Frisco RoughRid-
train at the Dr Pepper Arena.
And through the bureau’s
Frisco IS Sports depart-
ment, planners have a
for sports venues,
hotels and more.
by Fortune 500
with a significant healthcare and technology
presence from the likes of Baylor Medical and
Oracle, Frisco’s multfaceted appeal extends
to state and national associations, along with
government, faith, continuing education and
cheer and dance groups.
Offering 124,000 square feet of versatile
space, and a growing inventory of some 1,800
hotel rooms, Frisco properties include the 330
all-suite Embassy Suites Hotel, attached to the
90,000-square-foot Frisco Conference Center;
the AAA Four Diamond Westin Stonebriar
Hotel & Golf Club, with 24,000 square feet of
space; and the 168-room Sheraton Stonebriar
Hotel, with 6,500 square feet of flexible space.
A 300-room Omni hotel and conference
center is set to open in 2017 in The Star. Other
new entries include a Langham Hotels &
Resorts hotel, with an early 2018 opening in the
$1.6 billion Wade Park development. Also in
Wade Park, Texas boutique brand Hotel ZaZa
is targeting 2017 for a 175-room property.
Adding to Frisco’s growing cultural district, which includes the under-construction
Museum of the American Railroad, groups
also have the new National Videogame Museum, and the National Soccer Hall of Fame,
which will be integrated into a planned upgrade of Toyota Stadium, slated for 2018.
BY JEFF HEILMAN
A sporting place to convene
Dr Pepper Arena
Practice ice of the NHL Dallas Stars,
this 6,000-seat multipurpose venue
offers the Avigilon Club, which hosts
up to 200 overlooking the rink.
Dr Pepper Ballpark
The 10,316-seat home of the Frisco
RoughRiders offers tours, party decks,
suites and club and lounge rooms.
iFly Indoor Skydiving
Offering the thrill of skydiving in a
vertical wind tunnel, iFly’s packages
include catering, the use of a conference room and hands-on assistance.
This sprawling 9 million-square-foot
mall boasts major department stores,
boutiques, dining and an IMAX theater.
Rental options at this 20,500-seat
venue include the River Club; Victory
Center; and Stadium Club, with field
access, suites and a private lounge.
V B FANTASTIC
Dr Pepper Ballpark