While Marriott International cut hird-party planner commissions from 10 percent to 7 percent—which went
into effect March 31, 2018—Disney Destinations said it would keep commissions for independent meeting planners at 10 percent.
During a recent presentation in Orlando by
Disney Destinations to introduce all that’s new at
Disney for groups, meetings media were assured
Disney would not follow Marriott in reducing
“Disney remains committed to supporting
third-party planners who bring groups, meet-
ings and conventions to our destinations,” said
Claire Bilby, senior vice president of Sales,
Services & Events for Disney Destinations.
“We appreciate the time and effort involved in
providing quality services.
“While some companies have chosen to
change their commission structure, Disney
continues to maintain its 10 percent commission rate,” she added.
Following Marriott’s announcement on its
new commission structure, Hilton Worldwide
also announced a reduction in group hotel
booking commissions for meeting professionals from 10 percent to 7 percent that will take
effect in September 2018. Meetings booked
before Oct. 1, 2018, will receive the 10 percent
The news from Disney was music to the ears
of David Bruce, founder and executive director of Meeting Planners
Unite, a newly minted
association that aims to
“This is excellent
news,” Bruce said. “It’s
what we’re hearing in
the industry from many
of the chains out there.
They’ve done their due diligence, they’ve run
the numbers and they see the importance of
the independent planners and see no reason
to change things.
“I’m glad to hear Disney is smart enough to
pick that up; that the relationship with the independent planner means that much to us and
you’re an extension of our sales team,” he added.
While Bruce said those sales costs are
going up, it stands to reason: The more a hotel
makes in group revenue, the more it will pay
the independent planner.
“It’s just like paying taxes; the more you
make, the more you pay,” Bruce reasoned.
While Bruce is happy to
hear about Disney, he said
he’s not surprised.
“I didn’t expect Disney
to adjust their commission
structure because they are
going up against Goliath,”
Bruce said. “This is a prod-
uct differentiation from
Hilton and Marriott.” G T S
Disney Stands Firm
By Jennifer Juergens
4 Benefits of Wearable Beacons
Wearable beacons provide planners, organizers and marketers personalized engagement data that isn’t available from
fixed beacons. But what exactly does that mean?
Erin Anderson, CMO of Hiver, an event
management and engagement platform provider, supplied us with more information on
the top benefits of this technology.
1. Analytics: Better data gathering, analysis
and evaluation of event traffic. You’ll have
exact attendance data.
2. Hyperlocal or Proximity Marketing: Offers
the opportunity to target attendees with
real-time, meaningful and useful information
improving and adding to the attendee experi-
ence. Brands, sponsors or exhibitors can tailor
their messaging to each individual attendee.
3. Wayfinding: Attendees always need to
know where to go; fixed and wearable beacons
can provide direction for a smoother experience. Beacons also offer support for crowd
management and heat-mapping traffic, allowing organizers to respond as necessary.
4. Networking: Wearable beacons, when used
with an accompanying mobile app platform,
allow users to more easily interact and con-
nect with each other. Attendees get a better
event experience and event organizers get key
interaction and engagement data.
DID YOU KNOW? // 500 million straws are used every day in the U.S. Consider single-use plastic alternatives at events.
By Kate Cripe