The result is a wealth of outdoor adventures
of every variety, just one factor among many at-
tracting tourists and groups to this island. Its col-
orful and vibrant capital of Reykjavik is another.
“Iceland checks a lot of boxes for meetings
and incentive planners and is in fact highly
accessible, and ideally located to ‘Meet in the
Middle,’ with only a five-hour flight from the
East Coast of North America and about a two-
to three-hour flight from Europe,” said Inga
Hrund Magnusdottir, project manager, sales
and marketing for Meet in Reykjavik. “For those
who enjoy adventure, history, nature and culi-
Magnusdottir also touted Reykjavik’s ameni-
ties and venues for groups.
“For meeting and event planners it is import-
ant to have professional organizers, modern in-
frastructure as well as everything within reach,”
she said. “That is exactly what Reykjavik has to
offer combined with a peaceful environment
and friendly people.”
In 2015, 88,000 foreign MICE guests visited
Iceland, which is a 10 percent increase from
the previous year and constitutes 7 percent of
the total number of travelers passing through
Keflavik International Airport.
“Reykjavík is a MICE-ready, compact city
with excellent infrastructure, cutting-edge technology, unique meeting venues, fine hotels and
great restaurants,” she said.
The city’s venues include the Harpa Concert
Hall and Conference Centre, home to the Iceland
Symphony Orchestra and the Icelandic Opera.
Harpa offers four halls, the largest one seating up
to 1,800 people. The National Museum of Ice-
land’s Culture House also offers space for events.
Hotel options are expanding to meet growing
demand. This summer Icelandair Hotels welcomed the 112-room lifestyle hotel Canopy by
Hilton Reykjavik City Centre. The 50-room Consulate Hotel Reykjavik is slated to open in 2018,
as is the 160-room Iceland Parliament, while a
five-star, 250-room Marriott Edition next to Harpa will debut in 2018/2019. There are also many
four-star hotels set to open this year and beyond
to accommodate the steep annual increase in
general tourism, according to Magnusdottir.
Out of Town
For all Reykjavik’s urban charms, Iceland’s true
wonders are on full display outside the city,
spreading every direction.
“Outside the city in a 62-mile radius, there are
areas of astounding natural beauty that offer ample opportunities for teambuilding adventures,”
“If you want to put some truly out-of-the-or-dinary experiences on your delegates’ agenda,
visit the magma chamber of a volcano, snorkel
between two continental plates—North America
and Eurasia—enjoy snowmobiling, four-wheel
driving or hiking on a glacier or go hunting for the
magical Northern Lights,” she continued. “If that
is not enough, you can go bathing in hot spring
32 Meetings Today // 02.17
In a country where Vikings, trolls and family sagas— narratives from the 9th-11th centuries—shape its history, an equally intriguing and unique combination of geological influences shape Iceland’s incomparable landscape. The
countryside spills with glacial floodplains, waterfalls and fjords
in addition to deserts of volcanic ash, volcanoes, geysers, hot
springs and lava fields. Meanwhile massive glaciers mark the
highlights of national parks like Vatnajokull and Snaefellsjokull.
By Marlene Goldman
Iceland’s endless outdoor allures
range from volcanoes to glaciers to