Groups visiting the Greater Madison area for a meeting or convention should leave some room in the schedule, and in their bellies, for a fun culinary outing.
The varied experiences available to groups in this simmering foodie destination include tasty tours, wonderful group-friendly restaurants, award-winning beer and one
of the country’s most popular farmers’ markets.
Dane County Farmers’ Market (DCFM)
Established in 1972, DCFM is the largest producer-only farmer’s market in the U.S. It
takes place year-round, running indoors from November to April, and from mid-April
through early November it can be found each Saturday on the square surrounding the
state capitol building.
“Being producer-only means that there is no resale of products,” says Bill Lubing,
manager of DCFM. “The one who is selling is the one who grew or produced the item.”
Among the items visitors find at the market are honey, maple syrup, jams, salsas,
fresh vegetables, baked goodies, pasta and more.
“As the largest source of locally produced ingredients in the region, DCFM attracts
household menu planners and chefs looking for the finest ingredients,” Lubing says.
“And there are ample small bottles or packages of spices, dried mushrooms, mixes and
Madison boasts a wealth of drinking
other products that tourists find as a perfect memento of Madison.”
Judy Frankel, director of public relations and communications for the Greater Mad-
ison CVB, adds DCFM is a popular Madison tourist attraction that on peak Saturdays
during the summer welcomes some 20,000 people. She recommends planners either
encourage meeting attendees to visit on their own or to facilitate a fun scavenger hunt
so they can explore the market as a group.
venues and dining experiences
BY CAROLYN BLACKBURN
Coopers Cure, Coopers Tavern
Moules frites, Madison Food Explorers
Wisconsin Brewing Company
Ale Asylum tasting room bar