HILTON PRESIDENT! VOTE FOR THE
“From the destination perspective, medical meetings
is a buyers’ market. Philadelphia, Boston, Chicago,
Cleveland, Orlando, Houston, San Francisco, San Diego,
Los Angeles, Denver and a growing list of destinations
are wooing the same customers.
Medical is a very coveted market because there are
so many things constantly changing on the health care
landscape and they are constantly having meetings
about it. With every discipline and disease, there are
hundreds of medical meetings every year.
Planners should ask early in the process how they
can effectively build attendance and what resources a
CVB has to connect them with industry leadership in
Greater Philadelphia Life Sciences Congress
the area. The key to a successful event is connecting
to local leadership in your association, specialty or
industry segment. If your meeting includes a special
outreach to students or fellows, maybe a special day
or discounted pricing, we know who to go to in each
of our local medical schools. If you want more exhib-
itors to be aware of opportunities at your event, we
can do the data mining, we can work with industry
codes, we can send those highly targeted commu-
nications for you. As a CVB, we spend a lot of time
figuring out who does what in the local health care
landscape. If we don’t know, we know who to ask.
And CVB services are always free for planners.”
Bonnie Grant came to medical
meetings from marketing, first for
the City of Philadelphia, then for the
Philadelphia Eagles football team.