Admit it. You’re addicted to your Fitbit. Or perhaps the health app on your iPhone. If you’re like anyone nowadays trying to juggle a
career, a personal life and an exercise routine,
tracking how many steps you take, how many
miles you run or how many calories you burn
can be the most gratifying way to satisfy your
desire to stay healthy.
IMEX America 2018 in Las Vegas certainly
encouraged attendees to get a move on. Two
successful programs—one new and one tried
and true—had participants ever-conscious of
wellness and the importance of movement.
Caesars Forum Walking Challenge by
Busy convention attendees traveling from
meeting to meeting and booth to booth on a
huge trade show floor can take an astronomical
number of steps per day. Why not inject some
This was Caesars Entertainment’s thought
exactly when partnering with Heka Health and
IMEX Group for the first annual Caesars Forum
Walking Challenge at IMEX America.
“Health and wellness are core values for
Caesars, so it definitely fits right in with our
company philosophy,” said Reina Herschdorfer,
director of marketing for national meetings and
events at Caesars Entertainment.
She added that Caesars employees are required to get biometric health screenings annually and encouraged to live a healthy lifestyle,
while the company always aims to incorporate
wellness into meeting agendas.
“The Caesars Forum Walking Challenge by
Heka Health was a really fun, motivating way to
add a bit of competitiveness for IMEX attendees and award some great prizes from Caesars,”
Herschdorfer said, adding that the program
was also the perfect opportunity to promote the
2020 debut of the new Caesars Forum.
The 550,000-square-foot conference center
will feature a 100,000-square-foot outdoor pla-
za, perfect for wellness breaks, yoga sessions,
group activities and walks, in addition to open-
ing receptions and meals.
The Caesars Forum Walking Challenge by
Heka Health at IMEX was a huge success.
“Making it a win-win for everyone involved,
including the organizer, the sponsor and the
participants is the goal,” said Tony Salah, CEO
of Heka Health, a venture-backed startup
based in Silicon Valley that uses software to
power custom-branded, turnkey connected
health solutions. “It’s all about creative ways to
utilize mobile technology and gamification to
promote healthy behavior.”
More than 400 people participated in the
challenge at IMEX, taking more than 5. 7 million
total steps over the three-day program. Steps
were tracked through a downloadable app and
presented on a leaderboard at the challenge
Prizes for reaching daily step goals of be-
IMEX 2018 puts its best foot forward with innovative active programming
BY LORI TENNY