“Bringing in more than 2,000 incredibly in-
fluential decision-makers in our industry,
the event afforded people the opportunity
to experience and immerse themselves in
the destination. Impressed by the quality
of the conference space and hotel, many
MPI members who had never previously
considered Atlantic City have since booked
Momentum remains strong-as of April
2016 the property had nearly doubled its
booked meetings and conventions through
2019, bringing in an estimated 300,000 conferees and producing nearly 200,000 room
nights. To further enhance the appeal,
Caesars’ renovation of some 450 rooms
and suites in Harrah’s Atlantic City Bayview
Tower is slated for completion by Memorial
Confident investments and positive
exposure are also fueling growth and
optimism at two other Atlantic City group
anchors, Resorts Casino Hotel and Tropi-
cana Casino and Resort.
Calling MPI WEC “a grand slam” for Atlantic City, Bill Jackson, Resorts’ director
of sales and marketing, said it was also a
major hit for the property.
“Hosting the ‘Big East Reception’ during
the event allowed Resorts to expose many
Northeast and Mid-Atlantic planners to our
new unique all-digital, technically sophis-
ticated conference center,” Jackson said.
“Opened in 2015, the venue, along with our
new All-Inclusive Meeting Package (AMP),
produced a major uptick in 2016 group
business. Primarily coming from the corpo-
rate market, meeting and convention room
nights are up 30 percent over 2015.”
The trend looks to continue, based on
resoundingly positive feedback from plan-
ners experiencing the new center for the
“Typically enjoying a 70 percent or
higher customer return and retention
factor, our 2016 successes should bode well
for 2017,” Jackson said. “Based upon our
current booking pace, we expect meeting
and convention room nights to increase
another 10 to 15 percent in 2017.”
Well-received, too, is the AMP offering.
“Corporate meeting planners especially
like the ease of planning and certainty of
knowing their exact spend with no hidden
costs or budget-breaking surprises,” Jack-
By January 2017, bandwidth and IP ad-
RESORTS CASINO HOTEL
Why did you select Atlantic City as host destination for the TEAMS ’ 16
Conference & Expo?
There were many contributing factors, including the city’s rich history as a resort
and convention destination. And while new meeting facilities—such as the recently
opened Harrah’s Waterfront Conference Center—were certainly a draw for us, venues
alone do not attract groups to a destination. Like many meeting planners, we rotate
our events geographically, and in this case, the work of Meet AC and the Atlantic City
Sports Commission convinced us that Atlantic City would be perfect for our event.
How was overall participant feedback for the event?
TEAMS ’ 16 in Atlantic City was headquartered at Harrah’s Resort and its beautiful
new connected Harrah’s Waterfront Conference Center. Our attendees loved the
venue’s convenient footprint. The venue and host city helped TEAMS ’ 16 score an
attendee approval rating of more than 98 percent. In fact, in our post-show survey,
attendees used phrases like “exceeded expectations,” “fabulous,” “excellent,”
“fantastic” and “flawlessly executed” to describe their experiences. The fact that
TEAMS ’ 16 scored above 98 percent—not only in its overall rating but also in the
specific areas of conference organization and conference affordability—is evidence of
Atlantic City’s ability to host very successful events that really wow attendees.
How would you describe the overall environment in Atlantic City for meetings and events?
Thanks to the work of Meet AC, Atlantic City is undergoing a significant transformation, which we experienced during the planning process of TEAMS ’ 16 and at the
conference itself. In the last year alone, Atlantic City has hosted a diverse array of
conventions and a growing number of sporting events. We are thrilled to be part of
this remarkable transformation, and for anyone seeking a Northeast destination eager
to work with groups and offering affordable room rates, Atlantic City should be on
their short list.
Q&A with Timothy Schneider
President & CEO // Schneider Publishing Company