Throughout its 161-year history, Atlantic City has rewarded that
affinity while also testing it to the fullest. The cycles of boom and
bust, however, have invested the city and its people with moxie and
a fighting spirit that has never been more evident of late. Today,
“sand in the shoes” stands equally for traction, as a blockbuster
new conference venue and other investments keep the Boardwalk
Empire turning around and moving forward.
When the chips are down, helping hands make all the difference.
For Atlantic City, an especially firm grip comes from the
broad-shouldered Casino Reinvestment Development Authority.
Established in 1984 by the state legislature, the CRDA is the only
agency of its kind in the nation, uniquely facilitating the reinvestment of casino revenue in community and economic development
projects around New Jersey.
“CRDA is not a regulatory or funding agency, but one that
Atlantic City sets its
provides redevelopment support and services to businesses and
sights high as it invests
in the future
A popular saying in beach destina- tions around the nation, “sand in my shoes,” is especially heartfelt in Atlantic City,
describing the stalwart loyalty of
locals and fans to the legendary
BY JEFF HEILMAN
Hotel and Landshark Bar