“We have a monastery that is an incredible event space for 800 people,” Green said.
For libations, groups can also host events
at the year-old Lost Spirits Distillery in the
Arts District, which features everything
from talking computers to a “deranged”
carousel. Rums can be sampled in a can-dle-lit jungle, or peated malts in a safari
tent surrounded by a bamboo forest.
There are 29 new hotels under construc-
tion and an additional 35 in final planning
stages countywide, which will deliver more
than 9,200 new hotel rooms to the L.A.
County area by 2020. Last year was busy as
well with the opening of InterContinental
Downtown Los Angeles with 95,000 square
feet of meeting and event space, and Hotel
Indigo Downtown Los Angeles, among
Upcoming, Oceanwide Plaza, a $1 billion
mixed-use development project across
from STAPLES Center, will include L.A.’s
first hotel under the Park Hyatt luxury
badge with 184 rooms and 34 suites when it
opens in early 2019. W Los Angeles Downtown is slated for 2020.
Mid-City, including a booming Koreatown
and Miracle Mile’s Museum Row are
magnets for groups looking for arts outlets.
Top billing goes to LACMA (Los Angeles
County Museum of Art), which offers
groups exclusive opportunities for private
exhibition viewings. Another icon, the Art
Deco El Rey Theatre, now a live-music venue, offers space in its VIP balcony lounge
and grand ballroom.
The Petersen Automotive Museum
recently underwent a $125 million transformation and offers 25 new galleries and
50,000-plus square feet of event space.
Groups can host an alfresco gathering on
the rooftop terrace or combine the interior
galleries for receptions up to 2,000 guests.
On the horizon, the Academy of Motion
Picture Arts and Sciences is working on a
2019 opening for its Renzo Piano-designed
Academy Museum, which will offer special
West Hollywood features among its highlights, the renowned Sunset Strip and the
Design District, known for its one-of-a-kind art galleries and Pacific Design Center,
which can cater to groups.
To help promote the region, the West
Hollywood Travel + Tourism Board recent-
ly unveiled a new logo that includes the
city’s full name rather than using its WeHo
“When I started a year and a half ago we
were Visit WeHo and quickly found once
you get away from L.A., people have no
idea what WeHo is,” said the organization’s
CEO, Tom Kiely.
According to Kiely, there is a plethora of
after-hours venues to suit groups, including the Viper Room, Roxy and Whiskey
A Go Go, an anchor on the Sunset Strip
since its opening in 1964. All are open to
hosting buyouts. The Cactus Lounge also
offers music performances at The Standard hotel.
The Rooftop Pool at the Andaz West Hollywood can host groups, as can the Rooftop
Pool Deck at London West Hollywood. The
property also offers private rooftop space,
private dining and a penthouse suite for
300. Its 110-seat Screening Room is also
open to groups.
New hotel product in 2017/2018 increased the city’s inventory by almost 20
percent, including the 105-room La Peer
Hotel, a Kimpton property that opened this
year in the heart of the Design District.
Formerly known as Le Montrose Suite
Hotel, the Montrose West Hollywood
unveiled a renovation this July to include
133 suites and public spaces celebrating
Hollywood’s past and present in the music
industry. Meanwhile, the 286-room Jeremy
West Hollywood will transform into the 1
Already a haven for cultural and film pursuits, Los Angeles is adding sports mecca to its list of top-shelf
“Planners want to associate themselves
with a city hosting world events,” said Dar-
ren Green, senior vice president of sales
for the Los Angeles Tourism and Conven-
tion Board. “It helps attendance because
of the recognition on the entertainment
and sports side.”
Los Angeles has more than its share
of upcoming sports events. On the heels
of hosting this year’s NBA All-Star game,
the city will be hosting the 2028 Summer
Olympics and the 2023 College Football
Playoff National Championship. That game
will be played at L.A. Stadium in Ingle-
wood, currently being built for the NFL’s
two L.A. teams, the Chargers and Rams.
The stadium will seat 70,000 for football
but can grow to 100,000 for major events,
and is about 10 minutes from LAX airport
and 30 minutes from Downtown.
“They will have quite a few suites and
lots of interesting meeting spaces,” Green
Also new is Banc of California Stadium,
home of Major League Soccer’s latest expansion team, Los Angeles Football Club
(LAFC). The 22,000-seat development
debuted in April.
Premium spaces include The Sunset
Deck, boasting views of Downtown L.A.,
and the Founders Club. Attached to the
Club is an exclusive rooftop venue suitable
for banquets or tradeshows.
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