“Planners doing events in L.A. become
producers,” said Darren Green, senior
vice president of sales for the Los Angeles
Tourism and Convention Board, noting the
city’s “embarrassment of riches.”
He continued, “Here you can coordinate
an event like in no other city.”
Downtown cultural staples include the
multiple venues at Music Center, one of the
three largest performing arts centers in the
nation. Options for groups include space
at the Dorothy Chandler Pavilion, Ahman-
son Theater, Mark Taper Forum and Frank
Gehry-designed Walt Disney Concert Hall,
home to the Los Angeles Philharmonic.
Meanwhile, the GRAMMY Museum at L.A.
Live features four floors of exhibits and interactive experiences. Groups can take over
the fifth-floor Target Terrace, an outdoor
mezzanine with views of Downtown.
“There are a lot of theaters Downtown—
more theaters than on Broadway,” Green
The 1926-era Beaux Arts Orpheum Theatre offers groups space for private events,
and the Theatre at Ace Hotel—a restored
1,600-seat movie palace from the 1920s
with a three-story, 2,300-square-foot grand
lobby—is the former flagship movie house
of United Artists and can host conferences
as well as performances.
Nearby, the Museum of Contemporary Art (MOCA) invites groups to use its
Sculpture Plaza, with 5,600 square feet of
outdoor space, for receptions up to 500 as
well as the rooftop terrace for 200 standing.
A recent buzz in the art world, The
Broad is home to nearly 2,000 works of art
and welcomes groups for private tours.
For art and movie buffs, in the works is
the Lucas Museum of Narrative Art—a $1
billion new museum showcasing George
Lucas’ personal collection of art—which
recently broke ground in Exposition Park
in Downtown L.A. Opening in 2021, the
museum will feature 10,000 paintings and
illustrations, such as works by Rockwell,
N.C. Wyeth and R. Crumb, along with Hollywood memorabilia including, of course,
While Los Angeles has plenty on offer for
performing and fine arts, there is room for
groups to create their own experience.
“Groups can use blank canvases utilizing
unique spaces outside traditional space,”
Green said. “A lot of theme options bring
meetings to life.”
Themes range from GRAMMY Awards
parties to the Oscars. The Millennium
Biltmore Los Angeles, former host of the
Academy Awards, is a popular Oscars
theme party venue for groups.
One new option for groups is the City
Market Social House, a contemporary
warehouse event space located in the
Downtown Los Angeles Fashion District and anchoring the new City Market
South development. Groups can use its
12,000 square feet of indoor and outdoor
event space, 2,111 square feet of outdoor
courtyard space and catering services from
Wolfgang Puck Catering.
Versatility is also key at Vibiana, which
was L.A.’s first Archdiocese Catholic cathedral, using its Main Hall and Garden Courtyard for dining and craft drinks programs.
There’s more to Los Angeles’ star status than its resident lineup of
celebrities. The Downtown,
Mid-City and Miracle Mile
areas, along with nearby
West Hollywood, boast an
ever expanding list of arts
and culture venues that
prove the depth of talent
endemic to this SoCal
VIBIANA, DOWNTOWN LOS ANGELES
LACMA, MUSEUM ROW
Downtown L.A., Mid-City and West Hollywood
get creative with off-site venues
BY MARLENE GOLDMAN