President, Shackman Associates
a brand fits into
a venue and
how that venue
impacts the goals
of the event.
The reputation of a
venue can have a very
strong draw for any
meeting or event. A
venue might sound
really amazing, but
does it reflect the
corporate culture? If the location is in direct conflict with the brand
and message of the company, this can have an adverse effect. It’s
also important to check with the venue that there will be no com-
petitive brands in-house at the same time as your event. Find out
what other events are in the same venue. Unless the venue is able to
accommodate multiple events as independent events, with possibly
separate entrances, kitchens, etc., this could pose overlapping issues
on many levels. For any food and beverage brands, it is important
to ensure that the venue selected supports those brands. In the case
of outdoor events, it’s important to note what is in the surrounding
area. We recently had to redirect an outdoor event because there was
a billboard across the street from a competitor that would have been
in direct eyesight of all guests.
Comprehensively research the demographics of your
Planners should consider many aspects of their attendees, including
age, gender, position in the company (executive, incentive top performer, etc.) when selecting venues. This will determine whether the
venue should be more classic in nature or more contemporary with
amenities that can support Wi-Fi activation stations, virtual reality
booths and other high-tech items. For entertainment, millennial
attendees may want after-hours options for the event, so selecting a
venue for a corporate dinner or cocktail party close to an area with
lots of bars, nightclubs and late-night restaurants could add to the
Director of Sourcing,
Arrive one hour early
for hotel site visits.
I recommend showing
up unannounced at
least one hour before
your scheduled site
inspection. In that time,
you can leisurely walk
around, interact with
hotel staff as if you’re
a guest, ask questions,
glance in the restau-
ef fort less.
best. meeting. ever.
Meet your needs.
Exceed their expectations.
With state of the art meeting spaces and hotels, Westchester
County in the heart of the Hudson Valley offers a unique setting
for meetings that balance business and pleasure. Easily
accessible to New York City and major airports, Westchester’s
historic estates, vibrant art scene and world-class dining
and entertainment offer everything meeting planners need and
anything meeting participants desire.
Let Westchester County Tourism assist in your planning.
Visit us online to submit an RFP or call us at 1-800-833-9282
to learn more about our free lead referral services or to
schedule a site visit.