Beyond sports dollars, the opening of
U.S. Bank Stadium also marks the start of
what Meet Minneapolis (the local CVB) is
calling the area’s “Destination Transformation,” with a number of building projects in
the books for the next two years that also
stretches to Saint Paul and Bloomington.
Here’s a look at what’s in store for the
area as it relates to meetings and events.
It’s worth mentioning again, the opening of
the U.S. Bank Stadium is huge for Minneapolis. And it’s also big news for meetings
as the now $1.027 billion project, scheduled for July completion, will include six
club spaces—such as the aptly named Club
Purple—that can accommodate 750.
The stadium has already started book-
ing corporate groups, associations and
tradeshows, and its multiple venues allow
for flexibility in booking, so as not to dis-
courage smaller groups.
“We’ve already booked weddings, bar
mitzvahs, many corporate meetings, many
nonprofit group meetings and dinners, and
fundraisers,” says Michele Kelm-Helgen,
chair of the Minnesota Sports Facilities
Authority, which owns U.S. Bank Stadium.
“Our largest club space is 30,000 square
feet and that club space is really unique,
with a wall of glass that retracts on the
stadium bowl side.”
The Hyundai Club also features a second
wall of glass that overlooks the city.
Looking beyond U.S. Bank Stadium, the
recently renovated Minneapolis Convention Center continues to draw repeat
business to the area, according to Brent Foerster, senior vice president of destination
sales with Meet Minneapolis. The facility
offers 475,000 square feet of exhibit space.
When the state- of-the-art U.S. Bank Stadium opens this
summer, it’s bound to
bring the Minneapolis-St.
Paul metro area plenty
of media attention and
tourism, especially among
football fans. The Vikings’
new home turf for the
2016 season has already
landed the 2018 Super
Bowl and the 2019 NCAA
Men’s Final Four.
Meetings are booming in the ever-evolving
Minneapolis-St. Paul metro
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