The hills are alive with the sound of music,” sang Julie Andrews many
years ago, and indeed they
Music plus other wonderful arts
experiences, including hands-on classes, group-friendly museums and annual festivals, fill the West’s mountain
towns from Vail, Colo., to Jackson Hole,
Wyo., to Sun Valley, Idaho.
Read on for an impressive lineup of
cultural ideas to consider when bringing
a group to one of the following popular
This gorgeous mountain town showcases
the arts in various genres throughout the
year, including via festivals such as the
popular Aspen Music Festival and Aspen
Laff Festival (now the “Laugh” festival).
Melissa Wisenbaker, public relations
representative for the Aspen Chamber Resort Association, also suggested Jazz Aspen
Snowmass’ JAS Cafe series, during which
visiting groups can attend intimate performances by a range of artists from Brazilian
guitarists to New Orleans ensembles.
“The JAS Cafe shows allow groups to enjoy award-winning artists in various locations throughout Aspen, where one would
not normally go for a concert,” she said,
and cited the Cooking School of Aspen and
the Aspen Art Museum’s rooftop.
The Aspen Art Museum, a non-collect-
ing institution where the exhibits change
every four months, is another terrific
setting for a reception.
“From the rooftop guests, will marvel at
the views and [they] can enjoy a delicious
lunch or coffee, then head down and
explore the exhibits on the three floors
below,” Wisenbaker said.
The picturesque Vail Mountain and Vail
Village boast amazing views that spark
creativity and a deeper level of connection
among group attendees, according to Pam
Dixon, resort director of group sales at Vail
“Our team has incorporated cultural
happenings in Vail, such as the Vail Jazz
Festival, to complement mountain meetings,” she said, and cited a global technology company that recently bought out The
Arrabelle at Vail Square during the festival.
“We were able to set up a private tented
dinner for the group on the picturesque
mountain lawn at the base of Vail Moun-
tain and piped live music into the tent
from the festival performance taking place
simultaneously within Vail Square.”
And at the Edwards-based Alpine Arts
Center, located near Vail, instructors facil-
itate teambuilding events specializing in
different mediums, including painting and
“Studies have shown that coordinating
creative retreats for your employees not
only produces a more enjoyable work
environment but also increases corporate
productivity,” said Lauren Merrill, owner,
director and teacher at Alpine Arts Center.
Merrill added that Alpine Arts Center
programs can also incorporate surrounding mountain scenery during an off-site
session with groups at unique venues
throughout the Vail Valley.
122 Meetings Today // 03.17
(TOP TO BOTTOM) ASPEN ART MUSEUM, ASPEN, COLO.; SNOW PARK OUTDOOR AMPHITHEATER,
DEER VALLEY RESORT, DEER VALLEY, UTAH; ALPINE ARTS CENTER, VAIL, COLO.; COLORADO
SPRINGS FINE ARTS CENTER, COLORADO SPRINGS, COLO.
Mountain destinations elevate the group
Creat iv ity Creat iv ity
experience with intriguing cultural pursuits