“Meeting off-site is such a great way for
attendees to connect with one another in a
very different way than can exist in a typical
lecture hall or hotel ballroom,” said Judy
Frankel, director of public relations and
communications, Greater Madison CVB.
Following is a lineup of unique venues
that planners can book for productive
meetings and entertaining events.
Overture Center for the Arts
Overture Center for the Arts, built around
the historic Capitol Theater, which originally opened in 1928 and showed silent films,
features 15 unique spaces.
“The largest space, Overture Hall, is
home to the Overture Concert Organ,
thought to be the heaviest movable object
in any theater in the world,” said Danielle
Poad, the venue’s senior event services
manager. “Overture Center has been proud
to host events ranging from Broadway tour-
ing productions to His Holiness the Dalai
Lama over the years.”
Overture Center for the Arts has other
flexible spaces, including private rooms,
lobby space and theaters, that will meet the
needs of groups with 20 to 1,500 people.
“Each private space has a unique size
and decor feeling,” Poad said. “Lobby spac-
es provide a modern and elegant feeling,
with breathtaking views of the Madison
Capitol building. The Overture Event
Services team works closely with each cus-
tomer to pick the best space for each event
and coordinate the logistics to ensure the
best guest experience.”
Discounts on spaces for pre-show recep-
tions and savings on tickets for perfor-
mances at Overture are available for groups
of 10-plus people, and Catering a Fresco,
the center’s exclusive caterer, is available to
prepare delicious event menus.
The LEED Gold-certified Discovery Building is a bright and beautiful venue located
on the University of Wisconsin-Madison
campus, according to Jeanan Yasiri Moe,
director of strategic communications for the
Wisconsin Alumni Research Foundation.
“It is a favorite of people working both
on and off campus, and open to the public
at large,” she said.
The public portion of the Discovery Building, located on its first floor, is known as
Town Center, which accommodates conferences, executive board meetings, networking receptions and various special events.
“The venue is vibrant and innovative
and includes live trees, water features
and abundant natural light, which makes
it great for all types of events, large or
small,” Yasiri Moe said. “From the fossils
found in floor tiles on the main floor to the
Among a host of options, several knockout historic spaces and a
botanical garden are
among the busiest off-site
event venues in Madison.
PHOTOS TOP TO BOTTOM: THE ORPHEUM THEATER, OLBRICH BOTANICAL
GARDENS, MADISON MASONIC CENTER, LUSSIER FAMILY HERITAGE CENTER
Wisconsin’s capital attracts groups with a slew of
distinctive off-site venues R Y A N