BY ZACHARY CHOUTEAU
Here’s a quick look at a handful of getaways around the U.S.
and beyond that are presenting
innovative incentives for groups
to visit in the off-season.
Out of Thin Air
Park City, Utah, is a popular
destination much of the year but
can struggle with springtime
group commerce; and it’s hard to
imagine a more innovative effort
to fill a need period than what’s
currently in the works there.
“We are launching a new
event—the Thin Air Innovation
Festival—this April to specif-
ically address that ‘off-season’
period here in Park City,” says
Linda Jager, director of com-
munications for the Park City
The festival, she says, is about
reaching higher and achieving
more through creative collaboration among forward-thinkers.
“Attendees will be innova-
tion-oriented companies and pri-
vate group conferences with their
own agendas and participants, all
held simultaneously in Park City,”
Jager explains. “The concept is
to have these groups ‘bolt on’ to
Thin Air events to create a much
larger festival experience.”
Elsewhere in the eye-catch-
ing resort town, Westgate Park
City Resort & Spa, a AAA Four
Diamond Resort set at the base
of Park City’s Canyons Village,
created a special offer to attract
meetings in its slow seasons of
mid-April through mid-June
and mid-September through
Planners who book their
groups during that time period
can receive Luxury Studios
starting at $99 per night, com-
plimentary meeting room Wi-Fi
service and a Visa gift card with
a sliding value based on the size
of the group.
Seasoned planners are already fully aware that timing can be verything when trying to match a top locale with a challenging budget. But they might not realize how creative—and cost- friendly—some destinations and properties are becoming in their
efforts to fill “need” periods, even during the current hotel boom.
Off-Season spots lure groups with innovation and savings
Sentinel Hotel, Portland, Ore.
MARIN Restaurant & Bar, Minneapolis