MEGAN LANTZ is
the new account
manager for Koncept
Events at its West
Coast division in San
Diego. During her
career in destination
worked with groups
of 20-1,000 and
budgets of up
In her new role, Lantz works closely with all of
the Koncept Events team members to make
sure the clients visions are executed.
ANT WONE STIGALL, CMP has been
promoted to events manager at the New
Memphis Institute, which works to create
and keep jobs in Memphis.
KATE VINYARD is now
working for stream-linevents as an event
is a California-based company that offers corporate
event marketing strategy,
management and event
BRIAN LYNX launched
Hawaii Insiders (www.
full-service site selection and destination
It offers clients hotel
rate discounts through
tise and activity and
tour services. Lynx has 25 years of hospitality
experience, most recently as vice president of
meetings, convention and incentives for the
Hawaii Tourism Authority.
The 1,306-room Grand Hyatt New York an-nounced JOHN SCHAFER as area vice president
and general manager. In his new role, he will
manage all aspects of the
hotel and its day-to-day
operations. Schafer began
his career with Hyatt
Hotels Corporation more
than 30 years ago and
has served in 10 different
cities in large convention
hotels, most recently as
the vice president and
managing director of the
Manchester Grand Hyatt
San Diego. The Grand
Hyatt New York has over
60,000 square feet of
The Fairmont San Jose named MICHAEL MU-
SARRA the general manager of the 805-room
property. He will focus on further development of
the hotel’s F&B outlets, supporting local environ-
mental sustainability initiatives and driving efforts
Jose. Musarra was
most recently the
general manager of
the Fairmont Dal-
las. The Fairmont
San Jose features
65,000 square feet
of meeting space
and can accommo-
date up to 3,000.
Vice President of Marketing,
George P. Johnson
MOVERS & SHAKERS
Career Tips with
You should never “regurgitate”
your resume in a cover letter.
Instead, think problem-solution.
Discover the employer’s pain
points, and then show how you
can fix them.
AS THE GUY WHO CONTROLS MESSAGING FOR A “MEETING PLANNING” COMPANY
that’s more than 100 years old, Scott Kellner knows a thing or two about the industry. But
the very term “meetings industry” sells it short, as the “experience” is rapidly becoming the
marketing vehicle of choice for some of the most powerful, and emerging, brands.
“There’s been a paradigm shift in marketing communications, and the allure of expe-
riential meetings in general,” Kellner, vice president of marketing for George P. Johnson
Experience Marketing, contends. “There’s been an increase in investments that build
relationships and away from investments that strictly are for awareness.”
Meetings and events let brands physically interact with their target market, an
incredibly powerful tool that is especially relevant to the current demographic tsunami
massively disrupting business, according to Kellner, whose company just picked up Tesla
Motors and Fitbit as customers, in addition to having Salesforce and traditional Fortune
500 companies such as IBM in its client portfolio.
“The reason we’re landing some of these emerging brands is that when was the last
time you saw a television commercial for Salesforce.com? When was the last time you
saw a Tesla commercial?” he asks. “The emerging brands recognize that their target
audience is Millennials that tune out traditional awareness campaigns.”
The lesson is that meeting professionals need to recognize their power to persuade, and to
be on a continuous learning path, whether they’ve been in the business for five or 30 years.
“Imagine the power you have when someone is there willingly, versus doing everything they can to avoid what you’re telling them,” Kellner sums up.
Do you know any
Movers & Shakers?